A Sustainable Business Model

The Jewelers' Program creates a powerful new way to reach more customers at a low upfront investment for the jeweler. Our program delivers exceptional, high-quality products at realistic price points for the consumer. The in-store iPad, included with program membership, empowers sales associates with an elegant and intuitive presentation using technology as an extension of your showcase investment. We'll also provide you with all the materials necessary for further expansion into mobile and online communities, broadening your business to a new range of customers.

The core inventory consists of a selection of our most popular engagement rings and their matching bands from the collection.

examples from the collection

Integrity. Security. Excellence.

Riding on the coattails of Apple, Inc. has its advantages. iTunes and the App Store are extremely successful, enormously popular and highly visible consumer sites. The company's App Store is widely regarded as the most reliable, innovative and outstanding store of its kind.

Every aspect of the jewelry manufacturing process is under our direct control, including the diamond. The Private Collection of Southern African Diamonds' supply chain begins at the world's most reliable source for diamonds and continues with the world's leading technology company. Everyone involved throughout the process, including our retail jeweler partners represent the best in their field.

Together we're delivering a new standard of quality and value.